For multifamily owners and operators, consolidating certain functions across regions or portfolios can be an effective strategy to create efficiencies. But according to industry experts, there are nuances and special considerations to weigh before centralizing leasing, operations, resident services and administrative tasks. When Multi-Housing News tackled this topic for a recent issue, we were quick to connect the reporter with Taylor Johnson clients and seasoned property managers Draper and Kramer, Incorporated and Habitat. In the resulting story, Draper and Kramer’s Tim Kramer touted the time-saving advantages of consolidating and automating some day-to-day tasks — noting it frees up staff to be more available for individual queries and requests — while also advising team members still need to stay aware of the details. “As a general rule, automate the routine and personalize the exceptional,” he said. Meanwhile, Habitat’s Wendy Deetjen points to areas where centralization must be balanced with a personal touch, such as amenities and programming — where delivering an exceptional experience typically requires on-site presence and real-time engagement.
