Reach an engaged audience of real estate professionals

While much of the conversation around office-to-multifamily conversions has focused on repurposing historic buildings, office properties of newer vintages also offer viable opportunities for transformation. We pitched this angle to REjournals, sharing Taylor Johnson client BKV Group’s recent work as the design partner for the redevelopment of Landmark Tower in downtown St. Paul, Minn. Built in 1983 as a 25-story office building then called Amhoist Tower, the property experienced decades of underuse amid shifts in office demand. REjournals profiled the project, with BKV Group Partner Michael Krych discussing why the building made for a successful conversion — from its footprint and unique stepping, which allowed BKV Group to carve out unit floor plans with distinctive layouts and views, to its inclusion on the National Register of Historic Places as an example of late 20th-century modernist architecture, which unlocked the use of federal and state historic tax credits that were instrumental to its financing. 

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Office-to-residential conversion projects continue to be a popular strategy for expanding the supply of multifamily housing, with more than 25 such developments currently underway in Chicago. One of the latest, The Bellwether, is a 14-story, 117-unit conversion of former office building 79 W. Monroe in Chicago’s Loop. Taylor Johnson client RMK Management Corp. was selected to oversee leasing and property management for The Bellwether apartments due to its experience managing numerous high-end multifamily communities in the city, as well as its award-winning resident service programming. The community is already nearly 60% leased and first move-ins are expected to begin by early September. We shared this latest news about The Bellwether with media, resulting in coverage in Connect CRE Chicago & Midwest, REBusinessOnline, REjournals, Urbanize Chicago and Yield PRO.

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As Taylor Johnson client Bradford Allen continues to grow, the firm is attracting top talent at the leadership level. The TJ team recently shared news of the firm’s latest addition: Nick Placek, a highly experienced industry pro who has managed developments totaling more than $2 billion in capital value. The newly named executive vice president, development, will oversee Bradford Allen’s office, multifamily, hospitality and mixed-use developments and redevelopments. REjournals reported on Placek’s new role, with further coverage in outlets including Bisnow Chicago, Commercial Property Executive, Connect CRE Chicago & Midwest and CoStar. 

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As developers work to address mounting demand for affordable housing, they often must navigate a complex landscape of rising construction costs, layered financing structures and policy hurdles. For a recent Illinois Real Estate Journal feature exploring the challenges and opportunities in affordable housing development, Taylor Johnson provided insights from clients Habitat and Evergreen Real Estate Group. In the resulting story, Habitat’s Charlton Hamer discussed how affordability is often achieved through creative financing rather than reduced construction costs and emphasized the need for predictable funding sources and streamlined approval processes to get projects off the drawing board. Evergreen’s David Block highlighted the complexities and unique challenges of suburban affordable housing development and the value of adaptive reuse projects, which can unlock additional historic preservation incentives. Their perspectives illustrate the multifaceted approaches needed to bring new affordable housing developments to fruition.

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Social media can be a great PR tool to showcase the people who make up an organization and connect with audiences in a more meaningful and engaging manner. That’s exactly what Taylor Johnson helped client the Marshall Bennett Institute of Real Estate (MBIRE) at Roosevelt University do through a social media campaign focused on enrollment for its Master of Science in Real Estate (MSRE) degree program. Assuming the roles of writer, director and producer for the “Underwrite Your Future in CRE” campaign, Team TJ worked alongside MBIRE students, professors and alumni to capture their insights on why an MSRE degree is a launchpad to success. The campaign debuted in the spring with new episodes dropping every few weeks to give prospective students an authentic look at the program from the people who know it best through a mix of interview-style videos, presentations, graphics and more. Follow MBIRE on LinkedIn and Instagram to see earlier campaign posts and catch upcoming episodes as the campaign comes to a close with the start of new school year. Click here for information in enrolling at MBIRE.

If you’re interested in learning more about Taylor Johnson’s social media services, contact Emily Johnson at ejohnson@taylorjohnson.com.

After discussing the growing threat of deed theft and seller impersonation fraud on WGN Radio earlier this summer, Kathy Kwak, COO of Taylor Johnson client Proper Title, returned to “Noon Business Lunch” to continue the conversation. TJ coordinated the follow-up appearance, where host John Williams shared the story of a listener whose vacant Michigan property was nearly sold by someone posing as the owner. The fraud was discovered before closing, providing a real-world example of the schemes Kwak had warned listeners about during her first interview. Kwak explained why vacant land, unoccupied properties and second homes can be attractive targets and outlined how Proper Title works to protect its clients from fraud, from checking property tax records for red flags to using identity-verification technology to confirm ownership. She also discussed how virtual transactions and AI can create additional opportunities for scammers.

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What’s the best use for a one-of-a-kind building? For Chicago’s Medinah Temple, almost anything — as long as it supports the vitality of the neighborhood. Taylor Johnson recently connected client Friedman Properties with the Chicago Tribune for a look at what the firm has in store for the 114-year-old landmark once Bally’s moves its temporary casino out next year. The firm’s founder, Albert Friedman, discussed his role in saving the building from the wrecking ball, bringing a series of unprecedented tenants to the space and, more recently, marketing it as an opportunity for new-to-market global brands. During a walking tour of the neighborhood with the Tribune, he also explained how River North’s 24/7 energy stems from a healthy mix of office, residential, dining, nightlife and hospitality, and how the historic building could bring a new dimension to the neighborhood’s already vibrant character. The print feature was followed by an interview with FOX 32 Chicago, in which Friedman highlighted the property’s potential (segment starts at 13:30 mark).

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After onboarding new client Tree Street Group at the start of last month, the Taylor Johnson team made quick work of generating outstanding coverage of the sponsorship closing for the development at 410 N. Elizabeth St. in Chicago’s Fulton Market District, immediately followed by both media relations and event support for its groundbreaking. We made sure reporters had what they needed to cover the 383-unit multifamily building, developed with partners Magellan Development Group and Mark Goodman & Associates as Chicago’s first residential high-rise powered by geothermal. Read more here about what the Chicago Tribune aptly described as a building that “could set a new standard.” Additional features ran in the Chicago Sun-Times, CoStar, Multifamily Executive, REBusinessOnline, Urbanize Chicago and several other outlets.

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Taylor Johnson client Habitat recently marked a major milestone in the redevelopment of Marine Drive Apartments in Buffalo, N.Y. – the start of vertical construction on Phase I of the $600 million transformation of the aging public housing complex into approximately 730 modern, affordable homes. The under-construction first phase will deliver 254 affordable apartments, with Habitat’s resident-focused “build first” approach ensuring no displacement during construction. TJ coordinated PR efforts with Habitat, local project stakeholders and New York Gov. Kathy Hochul to announce the milestone through a press release targeting real estate trades. The announcement generated coverage in New York Real Estate Journal, Yield PRO, Multifamily & Affordable Housing Business, Commercial Construction & Renovation and MultifamilyBiz, highlighting Habitat’s role leading the largest affordable housing redevelopment in Buffalo’s history.

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With Northbrook Row, Taylor Johnson client Lexington Homes recently announced its second new townhome community near downtown Northbrook, Ill., in a year’s time. The new development’s 53 three-level townhomes will offer the builder’s popular redesigned Mews floor plans as well as Lexington’s urban-style single-family rowhome series, which includes private fenced-in yards and detached garages. In fact, the urban-inspired rowhomes are making their suburban debut at Northbrook Row following their successful launch at Lexington Village in Chicago’s Avondale neighborhood. Standout options in the Northbrook rowhomes include an elevator with select plans and, per homesite, a unique breezeway/hall connecting the home to its two-car garage. According to Lexington Homes’ CEO Jeff Benach, sales and interest are expected to be high, as evidenced by the quick sales at the builder’s nearby Gateway Northbrook community, which is now nearly sold out. We shared the “coming soon” news about Northbrook Row with media, resulting in to-date coverage in Connect CRE Chicago & Midwest, Northbrook Patch, Urbanize Chicago and Yield PRO. 

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When Multi-Housing News was looking for sources for a story on self-service tools in apartment leasing, the editorial team knew Taylor Johnson client Aigentless, the next-gen self-guided tour platform that is transforming the prospect and operator experience, would be an ideal source thanks to the ongoing communication Team TJ has had with the media outlet. We coordinated a Q&A with Aigentless co-founder and CEO Bella Campise, resulting in commentary that played a significant role in shaping the story. Read more here about how self-service tools address the on-demand expectations of today’s renters and how the best ones contribute to conversion.

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Taylor Johnson client Baird & Warner has spent more than 170 years proving that standing by its principles is not only the right thing to do, but also good for business. In a recent op-ed secured by Taylor Johnson in Crain’s Chicago Business, Lucy Baird, Baird & Warner’s chief stewardship officer and the sixth-generation member of the Baird family to assume a leadership role at the company, explains why a commitment to diversity, representation and inclusion remains core to the firm’s culture and continues to drive success at Chicagoland’s largest and oldest independent residential real estate brokerage. Drawing on Baird & Warner’s history of advocating for fair housing and its ongoing investment in employee-led resource groups, Baird’s op-ed makes the case that diversity and representation are not seasonal initiatives but long-term strategies for building trust, strengthening communities and sustaining the independence of a company that has endured since 1855. She argues that these values have been integral to Baird & Warner’s success and will continue to guide its future for generations to come.

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Marketing departments at multifamily firms do more than just attract new residents — they foster a public image that can be key in attracting talent. Multi-Housing News dove into this topic for its August issue, highlighting how property marketing can also bolster hiring efforts. We connected reporter Robyn Friedman with James Love, vice president of marketing and brand with Taylor Johnson client Draper and Kramer, Incorporated, who noted a company’s reputation with residents often influences its reputation with prospective employees. “Communities with strong resident satisfaction scores, positive online reviews and engaged social media audiences demonstrate that teams are delivering great experiences every day. Those outcomes become powerful proof points that reinforce recruitment messaging,” he said. 

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When Taylor Johnson client Proper Title opened its newest closing office in River Forest, Ill., TJ made sure the news traveled beyond Chicago’s western suburbs. We announced the opening of the full-service title insurance agency’s 16th Chicagoland location, expanding its reach in the Oak Park-River Forest market and providing added convenience for area brokers, attorneys, lenders, buyers and sellers. The news generated coverage in Connect CRE Chicago & Midwest, ALTA and The Title Report, highlighting Proper Title’s continued growth and its investment in a market where it has spent more than a decade building relationships with local real estate professionals. Located at 7577 Lake St., the new street-level office offers a modern, welcoming setting for residential and commercial closings. The expansion strengthens Proper Title’s network of locations throughout Illinois and Northwest Indiana while bringing its technology-driven title and closing services closer to the clients and communities it serves.

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Between multifamily supply constraints and the highly competitive housing market, real estate media have a healthy appetite for news about projects starting sales and pre-leasing efforts. Recently, Taylor Johnson helped several clients hitting these milestones make headlines through widespread press release outreach, tailored pitching, media tours and responsiveness to local, regional and national media who frequently tap Team TJ for industry narratives: 

• Start of leasing at the North Tower of 400 Lake Shore Drive, the 72-story residential tower in Chicago’s Streeterville neighborhood from developer Related Midwest. Once complete in March 2027, the 857-foot high-rise will deliver 635 rental apartments to one of the city’s most prominent waterfront sites. 
• Start of sales for Optima Lumina, a 133-residence luxury condominium community in Wilmette, Ill., from Optima, Inc. With prices ranging from $595K to $4.6M (custom combination homes can go higher), the building is setting a new record for North Shore condo prices. 
• Multiple developments being pre-leased by Cross Street, including ORRIS Rental Townhouses in Rocky River, Ohio, and Chicago projects like The Maven, 465 Carpenter, 1880 Milwaukee and Wacker Place (built by TJ client McHugh Construction). 

If you are a developer, brokerage firm or leasing company wanting to raise awareness around your sales or leasing programs, contact Emily Johnson at ejohnson@taylorjohnson.com to find out how TJ can spread the word through PR as well as content development, social media and event management. 

As progress continues on The Bowery of Highland Park, the joint venture between Taylor Johnson clients M/I Homes and Habitat to redevelop the former Solo Cup Company site in Highland Park, Ill., as a 227-residence for-sale townhome community, media interest in the notable project remains strong. Most recently, the development team celebrated the start of land development at the new community with a groundbreaking ceremony attended by representatives from project partners as well as Highland Park city staff and officials. Team TJ spread word of the milestone, inviting local reporters to the event and distributing a press release afterwards. Reporters from The Record North Shore and Highland Park Patch covered the event in person, while our press release generated additional coverage in Chicago Business Journal and Daily Herald.  

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When Homes & Gardens put out a query for designers to weigh in on adding a sunroom to a home, we knew Taylor Johnson client Morgante Wilson Architects (MWA) would have expertise to share from its extensive portfolio of residential new-build and renovation projects. We connected the writer with MWA partner Bob Zuber, who provided architectural insights on how placement of a sunroom determines how much sun exposure and shade it has throughout the day and also how it impacts natural light in adjacent rooms. He also advised that before making stylistic decisions, it’s important to consider the primary intended use of the sunroom, which will help inform how it connects to the rest of the home and dictate whether it is designed as a three-season room or a four-season space with full heating and cooling. The resulting story was also picked up by Yahoo! Life. 

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Taylor Johnson client Joseph Nicholas Construction (JNC), a dedicated automotive construction studio within the Nicholas Family of Companies’ diversified construction division, has been putting the pedal to the metal with two major project groundbreakings this summer: Illinois’ largest Porsche dealership, Barrington Porsche in Barrington, Ill.; and Cadillac’s third flagship brand store in the world, Carter Cadillac of Chicago, located on part of the former Lincoln Yards site in Chicago. After TJ issued press releases announcing the groundbreakings, Commercial Construction & Renovation reached out to feature JNC in its July issue. We coordinated a Q&A with JNC Director of Construction Joey Mariconda, who discussed the two recent projects, challenges and opportunities in the current market, and how family shaped the company’s values and culture.

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What started as a new idea last year has quickly become a favorite tradition. Last week, Taylor Johnson welcomed a new cohort of high school and college students for our “Behind the Buzz: A Day at Taylor Johnson” workshop, giving the next generation of communicators an inside look at the fast-paced world of public relations. Hearing presentations from Team TJ about public relations, event management and social media, students discovered that successful careers within these industries aren’t tied to a single major, but can be built from a variety of areas of study and transferable skill sets. Students also got to step into the role of a PR professional to explore how it all comes together, and as a group, put their new knowledge into action by collaborating on and pitching their own creative campaign — and boy did they bring fresh ideas, thoughtful questions and plenty of enthusiasm to the table. It was inspiring to see so much curiosity and creativity in one room, and we’re proud to continue helping the next generation envision where a career in PR can take them.

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When Taylor Johnson client Optima, Inc. was ready to launch condominium sales for Optima Lumina, its highly anticipated luxury community in downtown Wilmette, Ill., the TJ team knew it would make a splash. Offering 133 residences priced from the $595,000s for one-bedroom homes to more than $4.59 million for four-bedroom residences, the striking terracotta-clad project is pushing the envelope for design, amenities, customization and pricing in the North Shore condominium market. To kick off the sales announcement, Taylor Johnson secured an exclusive with Crain’s Chicago Business that included early access to Optima Lumina’s sales gallery and an interview with Optima President David Hovey Jr., AIA. The resulting story generated 21 sales appointments in less than 24 hours, demonstrating the power of strategic PR. In addition to the Crain’s exclusive, coverage of Optima Lumina’s sales launch also appeared in The Real Deal Chicago, Homes.com News, Urbanize Chicago, The Record North Shore, Patch Wilmette, North Shore Weekly and REjournals.

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Well-versed in the suburban Chicago Daily Herald’s annual commercial real estate special section, Taylor Johnson pitched a byline from client McHugh Construction offering readers an inside look at what it takes to build a modern community center. The resulting feature by McHugh Construction Project Executive Marty Hutchinson highlights the firm’s work on the 127,250-square-foot Joanne B. Wagner Community Center in Elmhurst, Ill., explaining how months of planning, engineering and coordination lay the groundwork for a successful project long before the building takes shape. Hutchinson shared behind-the-scenes insights on everything from how an underground stormwater detention system beneath the future outdoor artificial turf soccer fields will improve drainage to why precast concrete panels and structural steel are essential for large, column-free recreation spaces. Most importantly, he reminded readers how close collaboration among the owner, architect, contractor and dozens of trade partners is bringing the community’s vision to life.

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Everyone from commercial real estate developers to marketing pros recently gathered at Bisnow’s “CRE Property Marketing & Brand Strategy Cocktail” event to hear the latest ideas and successful strategies for driving leasing, sales, branding and media awareness in today’s market. Representing the PR perspective on the “Telling the Story, Filling the Building: The Modern CRE Marketing Playbook” panel, Taylor Johnson President Emily Johnson touched on a range of topics, including best practices when using AI, from working in closed loops to avoiding AI-generated responses for news outlets. Johnson also emphasized that the value of earned media has only grown as AI-powered search and generative platforms rely on third-party sources to surface information, demonstrating that authentic storytelling and trusted media relationships remain essential for brands to build credibility and increase visibility.

Team TJ also hosted a booth and held a raffle at the event, giving attendees a chance to win a complimentary TJ TALK feature. Congratulations to Nick LeVanti of Innovate Real Estate, our raffle winner! Keep an eye on your inbox for his feature coming soon.

Interested in implementing public relations into your marketing strategy? Please contact Emily Johnson to learn how Taylor Johnson can help your organization navigate what’s next. 

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With a large portion of Gen Xers now in their 50s and even early 60s, senior housing and active adult design is entering a transitional phase. Developers and designers are increasingly considering the preferences of this new cohort that will eventually comprise the majority of residents for new projects, while at the same time continuing to appeal to their current core baby boomer demographic. We recently pitched a byline to Urban Land on this topic from Taylor Johnson client BKV Group. In the resulting article, Grant Warner, the firm’s senior housing practice leader, shared his insights on what will define active adult design in the coming years. In-demand features include embedded wellness and biophilic elements that enhance residents’ well-being holistically, flexible spaces that help future-proof communities, amenities that encourage natural interaction, and technology and smart living systems that provide seamless connectivity for the original digital adopters who make up Gen X. 

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The Denver Business Journal has released the latest installment of its annual Power Book, and among the 45 newsmakers transforming their industries in Colorado is Javonni Butler of Taylor Johnson client Evergreen Real Estate Group. Butler, who serves as vice president of development for Evergreen’s West region, was selected based on his work identifying investment opportunities, building strong public-private partnerships and guiding projects from conception through completion. He is at the helm of one of Denver’s most anticipated developments, a mass timber affordable housing community in the Globeville neighborhood that includes a co-located public library branch. Butler also leads a number of other affordable and workforce housing developments across the Centennial State, including Park Place Apartments, an 80-unit income-restricted community in Denver’s Sun Valley neighborhood that is one of the first projects to participate in Colorado’s first-in-the-nation Middle-Income Housing Tax Credit (MIHTC) program.

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Groundbreakings provide an ideal opportunity for developers, contractors, architects and other project partners to maximize media attention, laying the foundation for longer-term interest in a project’s progress and a steady drumbeat of coverage over time. Whether working with reporters on an exclusive or using widespread news distribution, Taylor Johnson has continued to make headlines for clients breaking ground on projects in 2026, amplifying news about these major milestones through tailored media strategies that align these projects with overall market dynamics and local demand.

Q2 had us spreading the word on clients starting work on multiple types of buildings, including the following:

• Southbridge 1C, a 12-story, 80-unit mixed-income development being built by McHugh Construction with joint venture partner Powers & Sons Construction as part of the latest phase in the redevelopment of the former Harold Ickes Homes at 2305 S. State St. in Chicago.
• A Cadillac dealership in Chicago that will be the brand’s third flagship location in the world, being built for Jack Carter Automotive Group by Joseph Nicholas Construction, a dedicated automotive construction studio within Nicholas Family of Companies’ diversified construction division. 
• A two-story, 133,960-square-foot Porsche dealership, which will be Illinois’ largest, that Joseph Nicholas Construction is building for the Murgado Automotive Group in Barrington, Ill., a northwest suburb of Chicago.

If you are a developer, architect, general contractor or other company preparing to break ground on a project, contact Emily Johnson at ejohnson@taylorjohnson.com to find out how TJ can raise visibility through PR, content development, social media and event management.

With signs of renewed investor confidence emerging in Chicago’s office market, Taylor Johnson connected a Chicago Business Journal reporter with client NAI Hiffman after he reviewed the firm’s latest research on office sales activity. Company experts explained why office investment activity is accelerating after several years of muted transactions. The resulting feature reported that Chicago office sales reached $887 million across 11.8 million square feet during the first five months of 2026, the market’s strongest start since 2022. The team attributed the uptick to buyers and sellers finally aligning on pricing after years of uncertainty, along with banks and servicers bringing more assets to market as values stabilize. They also noted that discounted pricing is attracting a new wave of out-of-state investors seeking long-term opportunities in Chicago’s office market.

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A large segment of the office market is as focused on experience and identity as bells and whistles. This provides an edge to vintage buildings seeking creative companies that value spaces reflective of their brand. Since Taylor Johnson client Friedman Properties owns and operates a number of such buildings in Chicago’s River North neighborhood, we pitched the company and two of its tenants — both architecture and design firms — as sources for a story exploring this trend. A resulting feature in Commercial Property Executive focused on Tree Studios and the Reid Murdoch Building, where distinctive architectural flourishes such as skylights, fireplaces, original wood finishes, double-height ceilings and exposed brick and concrete create an authentic atmosphere conducive to creative work. Friedman’s historic preservation strategy, which includes the addition of modern amenities like fitness centers and employee lounges, ensures these landmark buildings remain relevant to today’s employers.

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With the dog days of summer here, it’s easy to daydream about owning a vacation home and all the fun that comes with it. But what many prospective owners may not think about is the time and work that can go into maintaining their getaway. Real estate writer Barbara Ballinger tackled this topic in a recent article for REALTOR^® Magazine, tapping expert sources to weigh in on practical considerations for the ownership and upkeep of a second home. In the resulting feature, John Potter, partner with Taylor Johnson client Morgante Wilson Architects, advises on how building or remodeling with low-maintenance materials and incorporating technology that allow systems like lighting, heating and cooling to be controlled remotely are strategies for vacation home owners to reduce maintenance and enjoy more leisure time. Likewise, Brittany Countryman, a broker with TJ client Baird & Warner, recommends having a proactive plan in place to stay on top of essentials like maintenance for mechanical systems and roofing, lawncare and pest control.  

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Taylor Johnson client Nicholas Family of Companies (NFOC) has wasted no time in expanding its presence in the Indianapolis market following its announcement this spring that it was selected to develop, build and operate Westfield Ice Facility, a new multi-sheet indoor ice arena at Grand Park Sports Campus in Westfield, Ind. Most recently, Spectate Group, NFOC’s in-house sports and recreation division, was tapped to lease, manage and operate the Carmel Ice Skadium, a two-rink arena that has been a fixture in Carmel, a popular Indianapolis suburb, for more than 50 years. With the Carmel location, Spectate now has a portfolio of four ice arenas under management, a total already set to grow with both the fall 2026 opening of NFOC-developed Elk Grove Ice Arena in Chicago’s suburbs and the 2028 opening of the new Westfield facility. We shared news of NFOC’s latest activity in the Hoosier State with local, regional and trade media, resulting in coverage in Athletic Business, Carmel Current, Indianapolis Business Journal, REjournals, The Hamilton County Reporter and Youth Sports Business Report.   

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When clients partner with Taylor Johnson, they trust us to understand their goals, target audiences and the stories they want to tell. While media relations is one way we achieve those objectives, events are another opportunity for us to raise visibility for clients as part of a comprehensive PR program. This approach was evident when TJ client Bradford Allen tapped us to plan and execute the recent grand opening celebration for Arbor House, the firm’s new luxury rental community in Arlington Heights, Ill. Throughout the planning process, we worked in close partnership with Bradford Allen to build on initial concepts, refine programming and introduce ideas that enhanced the overall experience. The result: a cohesive event attended by elected officials, project partners and journalists that reflected the client’s intentions and vision. Whether we’re securing media coverage or producing an event, our role remains the same — to listen, develop a strategy and deliver results that strengthen our clients’ relationships with the people they want to reach.

Planning an event of your own? Contact Emily Johnson to discuss how Taylor Johnson can support your efforts.

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With the July 1 opening of the 90-day window for state governors to designate census tracts under the revamped Opportunity Zones program, Taylor Johnson positioned client Ginsberg Jacobs as a national resource on how the new rules could reshape private investment. TJ reached out to Law360 to offer an interview with Darryl Jacobs, a co-founder and partner with the firm whose practice focuses on Opportunity Zone transactions and other federal tax credit programs, to discuss whether enhanced incentives would successfully direct capital into rural and low-income communities. In the resulting feature, Jacobs explained that the revised eligibility standards are designed to reduce investments in already-gentrifying neighborhoods and better target communities the program was originally intended to serve, while acknowledging the stricter criteria may also result in fewer qualifying projects.

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Success isn’t measured solely by business achievements. It’s also reflected in the positive impact companies have on the neighborhoods around them. Community engagement is a value shared by many of Taylor Johnson’s clients, and we’re proud to highlight some of their efforts. From volunteer days to charitable partnerships, here are a few recent examples of how our clients, in addition to Team TJ, extended their contribution beyond the workplace:

• The Taylor Johnson team volunteered at Cradles to Crayons, sorting donated clothing to help prepare them for distribution to children and families in need.

• RMK Management Corp. was a key sponsor of the Chicago Western Suburbs “Take Steps” Crohn’s & Colitis Walk held at Northwestern Medicine Field in Geneva, Ill. Dozens of RMK team members and their families participated, raising more than $12,000.

• Related Midwest participated in the annual Chicago Dragon Boat Race for Literacy in support of local literacy programs. The event brought together teams from across the city and suburbs while celebrating Chinatown’s history and the importance of supporting the communities surrounding The 78.

• As part of Draper and Kramer, Incorporated’s employee appreciation week, corporate office staff and Chicago property teams brought along family members to help pack 943 cases at the Greater Chicago Food Depository, providing over 20,000 meals.

• Through its charitable arm, Proper Giving, Proper Title recently donated $30,000 to Lurie Children’s Hospital. The foundation, which receives contributions from each closing at Proper Title, partners with local organizations dedicated to helping those in need.

• Each year through its Good Will Works philanthropic program, Baird & Warner participates in Build Days for Habitat for Humanity, where local agents and company employees volunteer to help construct homes in Chicago neighborhoods and surrounding suburbs.

Community impact is an ongoing effort, and so is celebrating it. Be sure to check back for another “Feel Good Friday” roundup later this year as we continue sharing these stories. 

At Taylor Johnson, we keep a close eye on the stories reporters are pursuing, and a recent check-in revealed Bisnow was looking into Chicago’s Class C multifamily market. We connected the reporter with client Interra Realty, whose expertise in middle-market multifamily brokerage offered valuable perspective for the piece. The resulting story highlights the key challenges and opportunities in this segment of the market. Interra’s Max Grossman noted that rising operating expenses are putting pressure on Class C property managers to consistently seek out market-rate tenants and take a more proactive approach to rent increases. He added that owners who haven’t kept pace with rising costs or haven’t maintained their properties can create a perfect storm that may lead to a disposition.

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As consolidation continues to reshape the residential real estate industry, Taylor Johnson recently showcased client Baird & Warner and its ability to attract and support top-performing teams by announcing the Guzzetta | Mercado Group’s move to the firm’s Edgebrook office. A press release highlighted the family-run team’s decision to join Chicagoland’s largest independent and locally owned brokerage after evaluating multiple competitors, with Joe and Madeline Guzzetta citing Baird & Warner’s agent support, technology platform and collaborative culture as key differentiators. The narrative was further strengthened by the team’s immediate success: Within just its first quarter at Baird & Warner, the Guzzetta | Mercado Group surpassed its production numbers from all of 2025. The announcement secured an interview with The Real Deal Chicago and generated additional coverage in Real Estate News, Connect CRE Chicago & Midwest and CRE Market Beat, reinforcing Baird & Warner’s reputation as a destination for high-performing agents and teams seeking the advantages of local ownership, innovation and a people-first culture.

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There is still time to reserve a spot for Taylor Johnson‘s interactive PR Summer Workshop exploring careers in communications and brand building. Taking place Wednesday, July 29, from 10 a.m. – 3 p.m. at our office, this free workshop will give high school students and rising college freshmen a firsthand look at the fundamentals of public relations, including media relations, social media marketing and event planning. With only a few spots remaining, now is the time to register if you know someone who might be interested — whether it’s your child, a relative, neighbor or family friend. We’re looking forward to having students on site for a day of hands-on learning and industry insights. Contact Madeline Hardy with any questions or to RSVP.

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As industrial users evaluate whether to relocate or renew leases, Taylor Johnson client NAI Hiffman demonstrated the value of a strategic, data-driven approach to tenant representation through its successful lease extension for fashion retailer AKIRA. The brokerage team spent months evaluating industrial options throughout the Midwest before determining that extending AKIRA’s lease would provide the flexibility and stability needed to support its next phase of growth. In announcing the transaction, Taylor Johnson emphasized the advisory process behind the extension, highlighting how NAI Hiffman evaluated on- and off-market opportunities, financial modeling, and logistics and automation needs before recommending the renewal. Resulting coverage from our outreach appeared in Commercial Property Executive, CoStar, Connect CRE Chicago & Midwest, REBusinessOnline and REjournals.

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Taylor Johnson client Nicholas Family of Companies (NFOC) was recently selected by Elk Grove Village, Ill., to develop, build and market Tonne Grove, a new community of 20 single-family homes in the inner-ring suburb just northwest of Chicago. Tonne Grove represents Elk Grove Village’s first significant addition of new-construction homes in decades and marks the launch of a new Resident Purchase Incentive Program created by Mayor Craig Johnson to promote homeownership and long-term residency. The program puts a fresh spin on homebuying: Current village residents will have the first opportunity to purchase at Tonne Grove via a July 18 ticket drawing. With demand for housing at an all-time high and a unique homebuying program generating buzz, we knew the story had all the elements for compelling national media coverage, having already appeared in local outlets. TJ capitalized on the momentum and secured an interview with Homes.com. 

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As cities across the country grapple with record-high office vacancies and a growing need for housing, office-to-residential conversions have emerged as one of the most significant trends reshaping urban real estate. Taylor Johnson recently publicized the launch of pre-leasing at Wacker Place, a 252-apartment adaptive reuse project transforming Chicago’s historic, former Millinery Mart Building. Exclusively leased by TJ client Cross Street, with client McHugh Construction serving as general contractor, Wacker Place preserves the architectural character of a 1928 landmark while delivering much-needed housing overlooking the Chicago Riverwalk. Team TJ secured an in-person property tour with the Chicago Sun-Times along with articles in Chicago Business Journal, Urbanize Chicago, Yield PRO, Connect CRE Chicago & Midwest, Hoodline, Newcity and MultifamilyBiz. The resulting coverage highlighted the project’s distinctive design and the growing role adaptive reuse developments are expected to play in breathing new life into underutilized office buildings.

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An announcement of a high-profile hire followed by immediate thought leadership helped elevate the hospitality real estate platform of Taylor Johnson client Ginsberg Jacobs. TJ secured widespread media coverage announcing the arrival of Tim Franzen as partner and chair of the law firm’s growing hospitality practice, earning placements in Real Estate Alert, Daily Lodging Report, Hotel Business, REjournals, Bisnow Chicago, CoStar and the Chicago Daily Law Bulletin. TJ also placed Franzen’s contributed byline, “10 Legal Due Diligence Priorities for Hotel Investors,” in Heartland Real Estate Business. In the article, Franzen explains why hotel deals sometimes fail because investors overlook the business implications of key operational and real estate issues.

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When Leadership Today set out to explore why some professionals continue to grow throughout their careers while others plateau, Taylor Johnson knew Collete English Dixon, executive director of Marshall Bennett Institute of Real Estate (MBIRE) at Roosevelt University, would have important insights to share. Drawing on her leadership at MBIRE and experience as a sought-after industry panelist, English Dixon explained the importance of embracing risk and maintaining a willingness to learn – qualities that are hallmarks of the continuous growth and core values MBIRE instills in its students.

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As Chicagoland’s largest independent real estate brokerage, Taylor Johnson client Baird & Warner is no stranger to marketing standout homes. Knowing a nearly 12,000-square-foot mansion with notable outdoor amenities listed for $2 million in Chicago’s Lincoln Square neighborhood would capture editors’ attention, the TJ team pitched the property to the Chicago Tribune. The effort resulted in a feature in the newspaper’s “Dream Homes” column highlighting the Rascher Avenue residence and its expansive 120-by-125-foot lot — a rarity within city limits. The article showcased the home’s impressive scale and features, including multiple living and entertaining spaces, an in-ground pool, a multiuse sport court and a four-car garage, underscoring the unique opportunity to own a property of this size and caliber in the city. According to the listing agent, the placement led to a significant increase in showings and interest in the property.

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One of the Chicago office market’s hottest segments is office space between 3,000 and 5,000 square feet, where competition remains strong despite elevated vacancy across the broader market. According to original research compiled by Taylor Johnson client Bradford Allen, offices in this size range accounted for 20% of all lease activity in Chicago’s CBD last year. TJ connected Bradford Allen’s Nathan Meisner with the Chicago Business Journal for a story looking deeper into the numbers. In the resulting article, Meisner explained how leasing levels in the 3,000- to 5,000-square-foot segment have increased every year since 2021, largely in Class A and B buildings, creating a compelling case for landlords to invest in spec suite programs that cater to this growing tenant base.

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Taylor Johnson client Nicholas Family of Companies and its in-house sports and recreation division, Spectate Group, recently joined Elk Grove Village Mayor Craig Johnson to commemorate the start of interior construction at Elk Grove Ice Arena, a new 86,261-square-foot, two-rink facility on Meacham Road in Elk Grove Village, Ill. To celebrate the milestone, guests were invited to sign a structural support column inside the arena, leaving their mark on a space that will become a hub for the local hockey community and support the growing popularity of youth hockey across the region. The facility is slated to open in fall 2026. TJ distributed a press release and photos from the event, scoring coverage in Athletic Business, Connect CRE Chicago & Midwest, REjournals, Chicago Construction News and Patch.

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With just a couple of weeks to go, now is the time to secure your spot at Bisnow’s “Property and Brand Marketing for Commercial Real Estate” event, happening Thursday, July 16, at the Warwick Allerton Chicago. The Taylor Johnson team is looking forward to seeing President Emily Johnson return as a panelist as well as hearing the discussion she and her fellow speakers will lead for the “Telling the Story, Filling the Building: The Modern CRE Marketing Playbook” panel. If you’ll be attending, don’t forget to visit our booth to meet the TJ team, connect with fellow industry professionals and kick off the conversation before the program begins.

Click HERE to learn more and use code CHISPEAKER20 to register for the event at a discount.

As one of Chicago’s few independent homebuilders, Taylor Johnson client Lexington Homes and its development team have built more than 42,000 homes in Chicago and its surrounding suburbs over the past five decades. Principal Jeff Benach, who has been with the firm nearly his entire career and at the helm for almost 15 years, has navigated the homebuilder through the Great Recession and various market fluctuations. We suggested a profile on Benach and Lexington Homes to Homes.com writer Caroline Broderick, who promptly agreed. The resulting profile of Lexington Homes explores the strategies Benach has employed to steer the builder to success, including leaning on the increasing popularity of townhomes and the recent redesign of the builder’s floor plans. The story also highlights the firm’s current communities in the Chicago suburbs, Geneva Crossing in Geneva and Gateway Northbrook in Northbrook.

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The second quarter kept the Taylor Johnson team busy with several client grand opening announcements and events, from Chicago to Los Angeles. We spread the word through press releases and pitches; coordinating press attendance, tours and interviews; providing strategic direction; and designing and coordinating events.

Following are some highlights from client grand openings we supported in celebrating and telling the story of their milestones:

• The commercial/retail space at The VUE, a 10-acre mixed-use development in Elk Grove Village, Ill., from clients Nicholas & Associates and Wingspan Development Group of the Nicholas Family of Companies
• Morgante Wilson Architects’ “The Oculus,” one of 13 rooms created by nationally recognized designers for The Mart Showhouse, the Merchandise Mart’s premier design event running throughout the summer
• Arbor House, the 301-unit apartment community that serves as the anchor for the Arlington Gateway master plan in Arlington Heights, Ill., developed by TJ client Bradford Allen and exclusively leased by client Cross Street
• Habitat, the new two-building, live-work-thrive campus in Los Angeles that features a 12-story, 260-unit residential building and six-story, 260,000-square-foot creative office building from developer Lendlease

If you are a real estate firm with an upcoming milestone of your own, whether it’s a groundbreaking, grand opening or corporate celebration, contact Emily Johnson at ejohnson@taylorjohnson.com to find out how TJ can assist through PR, content development, social media and event management.

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To remain competitive in the local multifamily market, the Bristol Station rental community in Naperville, Ill., has begun renovating its 348 apartments. Conducted on a rolling basis as units become available by property management firm and Taylor Johnson client RMK Management Corp., the project has updated 40 apartments to date, with a targeted completion rate of three units per month. The majority of work is being handled in-house by the community’s experienced RMK maintenance team to ensure quality control and consistency. As a testament to the success of the revamp so far, earlier this year Bristol Station won a Chicagoland Apartment Marketing and Management Excellence (CAMME) Award for the renovation. We shared news of the refresh with media, resulting in coverage in Bisnow Chicago, Daily Herald, REjournals and Yield PRO. 

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As both a development partner and now property manager for Tempo Nine Mile Station, a recently opened multifamily community located outside Denver in Aurora, Colo., Taylor Johnson client Draper and Kramer, Incorporated, leaned into the opportunity to appeal to the many outdoor enthusiasts living in the state by offering an amenity that embraces the local active lifestyle. Dubbed the “Colorado Room,” the space is complete with ample bike, ski and kayak storage for residents’ personal gear and also offers branded mountain bikes, e-bikes and scooters for residents to borrow. Additionally, with a hangout area, stations for gear repair and a wall map/mural showcasing bike trails in the surrounding area, it’s a natural gathering point for residents to connect with neighbors who share similar interests. Knowing Multifamily Executive is always looking for innovative designs to showcase in its Last Detail column, we pitched the Colorado Room to the editor, resulting in this feature.   

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What does it take to be one of the best commercial real estate brokers? Knowing the market is important, but understanding your clients’ business objectives is just as critical. Those were among the key insights Nick Feczko of Taylor Johnson client NAI Hiffman shared in a recent Commercial Property Executive article examining how successful brokers build their reputations and stand out in a competitive industry. In an interview secured by our team, Feczko also discussed the importance of specialization, relationship building and understanding clients’ operational needs, drawing on his experience as a former distribution equipment salesman serving manufacturing and logistics users.

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Bad boy carve-outs are among the most misunderstood provisions in commercial real estate finance. While non-recourse loans generally shield borrowers from personal liability, bad boy carve-outs can significantly alter that protection, exposing sponsors and guarantors to personal financial risk. In a two-part series for Commercial Property Executive secured by Taylor Johnson, David Lapins, partner at client Ginsberg Jacobs, provides a practical guide for CRE investors and developers navigating today’s lending environment. In Part I, Lapins explains the purpose of bad boy carve-outs, common recourse triggers and how borrowers can avoid any action that may result in personal liability. Part II examines recent court decisions, evolving lender practices and why borrowers should carefully negotiate carve-out provisions before signing loan documents.

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With deed theft and seller impersonation fraud becoming increasingly common in the AI era, Taylor Johnson secured an interview on WGN Radio’s “Noon Business Lunch” for Kathy Kwak, COO of client Proper Title, to help listeners understand how these scams work and why title insurance remains a critical safeguard for any real estate transaction. During the segment, Kwak explained why and how vacant land, second homes and inherited properties are common targets for scammers. By impersonating property owners, fraudsters attempt to sell properties they do not own and collect the proceeds before the fraud is discovered. This is where Proper Title plays a pivotal role, as Kwak noted title insurance helps protect buyers financially by covering losses stemming from fraudulent transactions.

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June in Miami brought the heat, and we don’t just mean outdoor temps or Will Smith lyrics. Earlier this month, The 305 hosted one of the most important conferences we attend on our clients’ behalf: the National Association of Real Estate Editors Conference (#NAREE2026). Represented by Kim Manning and Traci Failla, the Taylor Johnson team spent three packed days connecting with the 100+ real estate media and industry pros in attendance and learning about the top residential and commercial real estate trends and issues affecting our industry. Capping off the conference was the fast-paced “Meet the Press” speed-pitching session, where Team TJ – the only Chicago PR firm in attendance – shared client stories with the country’s top real estate reporters, editors and freelancers. (And when we say “speed,” think of Sonny Crockett’s deft skill behind the wheel of his Chris-Craft Stinger 390X.) Click here for a recap of our Top 10 Takeaways from #NAREE2026 and additional insights from Miami.

If you want your real estate firm or project to be pitched at NAREE, contact Emily Johnson.

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Not long ago, many retailers feared online shopping would replace brick-and-mortar stores. Today, physical retail is seeing a resurgence, driven in part by retailers seeking convenient locations within multifamily communities. When real estate writer Barbara Ballinger contacted Taylor Johnson for notable examples of retail in multifamily, we connected her with TJ clients Habitat, Optima, Inc. and RMK Management Corp. In the resulting article, Optima’s David Hovey Jr. noted that retailers are drawn to high-quality spaces with strong visibility, reliable foot traffic and a built-in customer base, while Diana Pittro of RMK Management highlighted the differences between urban and suburban properties and the growing importance of experiential destinations. Additionally, Habitat’s mixed-used, mixed-income Ogden Commons in Chicago’s North Lawndale neighborhood was featured as an example of matching the right retail concepts to the surrounding community.

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Over the past two years, Taylor Johnson has had numerous client conversations about AI and how it can support PR. The TJ team has always been a proponent of earned media and long likened the impact of a solid public relations program as “drops in a bucket” that add up to overall brand awareness. Turns out that steady drumbeat of strategically placed news and thought leadership across targeted media channels not only builds a company’s reputation and name recognition, but it also garners the attention of AI agents. According to this recent Inc. article, AI is replacing traditional search as the primary way people discover brands, and AI is heavily informed by earned media. It’s not that the old marketing guard of using key search terms to help with a firm’s Google ranking is forgotten, but it has been overtaken by AI platforms that continuously learn and gather new knowledge with every search, relying significantly on earned media, aka PR, and reputable third-party endorsements as its primary sources. In fact, it’s because of AI that investing in public relations and earned media outreach is ticking upward, with corporate PR budgets predicted to double by next year.

If you’d like to learn more about how PR can build — or maintain — your corporate or property reputation in the age of AI, reach out to Emily Johnson at ejohnson@taylorjohnson.com. 

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One of Chicago’s most storied downtown towers is about to get a serious makeover. Taylor Johnson client CRG, who purchased the Jewelers Building at 35 E. Wacker Drive in 2024 in a joint venture with The Prime Group, recently unveiled a $25 million renovation for the historic tower along the Chicago River. Plans for the nearly 100-year-old, 40-story Beaux-Arts landmark, which is home to CRG, its parent company Clayco and fellow TJ client LJC, include a fine-dining restaurant; lobby and rooftop bars; luxury wellness amenities; and reimagined conference, event and coworking spaces. Construction is set to begin this fall, with the restaurant and bar concepts slated to open in 2027. We shared the exciting renovation news with media and secured coverage in The Real Deal Chicago, CoStar, Chicago Business Journal, Newcity, REBusinessOnline, Chicago YIMBY, Loop North News, Connect CRE Chicago & Midwest, CRE Market Beat, Urbanize Chicago and news broadcasts on ABC-7 and WGN. 

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With the far-reaching possibilities for how AI can be incorporated in the workplace, media outlets are hungry for perspective on the different ways the technology could affect how companies do business. We pitched a byline to Multifamily & Affordable Housing Business from Taylor Johnson client Draper and Kramer, Incorporated, on how AI is impacting staffing, hiring and training in the multifamily workforce. In the resulting column, Gladys Pagan, Draper and Kramer’s assistant vice president of human resources, discusses how AI’s ability to handle routine or clerical tasks could shift the nature of entry-level positions; the characteristics and skill sets hiring managers will prioritize as AI-powered tools become more widely used; and the new training and development needs adoption of the technology will bring about.

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As public-private partnerships (P3s) continue to gain traction as a solution for delivering both market-rate and affordable housing, multifamily developers are leveraging these collaborations to bring complex, community-oriented projects to fruition. For a recent UNITS Magazine feature, Taylor Johnson offered insights from clients Habitat and Evergreen Real Estate Group on the opportunities and challenges associated with P3s. In the resulting story, Habitat’s Charlton Hamer highlighted how they enable the delivery of housing at a scale and affordability level that traditional private development often cannot achieve, while emphasizing the importance of stakeholder alignment and long-term partnership structures. Evergreen’s David Block shared examples of successful mixed-use developments anchored by public amenities such as libraries, underscoring how collaboration between municipalities and private developers can create lasting value for communities while advancing housing affordability goals.

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AI has already transformed the multifamily industry, presenting apartment owners and operators with the challenge of determining ROI as new tools become available. Bella Campise, CEO and co-founder of Taylor Johnson client Aigentless, recently shared her insights on what makes AI implementation successful in an “Industry Voices” column we pitched to Student Housing Business. As the leader of a rapidly growing proptech firm, Campise drew upon her experience developing an AI-driven self-guided tour platform to outline the questions owners and operators should ask before adoption. Read more here about pitfalls to avoid and how to get the most out of a tech rollout.

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Big contracts deserve big attention. When Taylor Johnson client Marquette Management was awarded the management of The Pavilion, a 1,115-unit apartment community at 5441 N. East River Road, the recent sale of which also made headlines as the Chicago area’s highest-priced multifamily transaction in 2026, it became the largest rental property in the firm’s portfolio. TJ leveraged the milestone with a press release that shared the news and highlighted the strong operating platform and resident-focused philosophy that has fueled Marquette Management’s growth. The announcement generated coverage in Chicago Business Journal, REjournals, Connect CRE Chicago & Midwest, CRE Market Beat, Multifamily & Affordable Housing Business and Yield PRO, helping showcase the company’s expanding third-party management business.

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While many office headlines focus on employers gravitating toward amenity-rich Class A buildings, a different trend is quietly reshaping Chicago’s suburban office market. We reached out to the Daily Herald to offer expertise on the growing demand for single-story office campuses from Taylor Johnson client NAI Hiffman. The resulting story explores why many tenants are prioritizing affordability, convenience and accessibility rather than fitness centers, food halls and other flashy perks typically found in larger buildings. The trend aligns with the region’s suburban office market performance, with Class B product significantly outperforming Class A over the past year in total square footage absorbed.

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Following a strong inaugural event last year, Bisnow is bringing back its “Property and Brand Marketing for Commercial Real Estate” event, and we’re excited to share that Taylor Johnson President Emily Johnson will return as a featured panelist. Taking place Thursday, July 16, in Chicago, the event will bring together industry leaders to discuss the latest branding, marketing and communications strategies shaping commercial real estate. Johnson will participate in the panel “Telling the Story, Filling the Building: The Modern CRE Marketing Playbook,” where leading marketers, PR strategists and creative partners will discuss how firms are building long-term brand equity while driving property-level results. In addition to hearing her speak, attendees can connect with Team TJ at the Taylor Johnson booth – we hope to see you there!

Click HERE To Learn More And Register.

What does luxury living look like today? At Habitat, a new mixed-use development in Los Angeles by Taylor Johnson client Lendlease, high-end finishes and market-leading amenities are all present, but always in service of delivering wellness outcomes for building occupants. TJ offered an exclusive first look at the recently completed project to the Los Angeles Times, and the resulting story explores the many ways that luxury and wellness are intertwined. For example, the warm-toned wood applications, marble flooring, fluted glass, handmade tiles and other touches are grounded in both sophistication and tranquility. Additionally, indoor-outdoor connectivity was prioritized throughout, whether in the well-equipped gym with an operable NanaWall system for fresh-air workouts, the 1-acre on-site park or the presence of a balcony or terrace in 95% of residences. Additional outlets that wrote about Habitat’s delivery included Bisnow, Connect CRE California, CRE MarketBeat, MultifamilyBiz, Multi-Housing News, REBusinessOnline, Urbanize LA, Westside Today and Yield PRO.

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With years of planning behind every new multifamily development, a grand opening provides an opportunity to bring residents, community leaders and project partners together for the first time. Taylor Johnson supported the recent grand opening of Arbor House, a new luxury rental community in Arlington Heights, Ill., developed by client Bradford Allen and exclusively leased by client Cross Street. In addition to promoting the opening to media, TJ’s events team planned a celebratory gathering that included activations by local businesses and nonprofits. As REjournals noted in its coverage, the event marked the completion of the 301-unit, well-amenitized development, which serves as an anchor for Arlington Gateway, Bradford Allen’s broader mixed-use district at the southern end of Arlington Heights. Additional outlets that covered the opening included Connect CRE Chicago & Midwest, CRE MarketBeat, REBusinessOnline, MultifamilyBiz and Yield PRO.

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As municipalities with aging infrastructure face increasing challenges around funding and land for new facilities, co-location continues to gain momentum as a smart solution to efficiently address a variety of community needs through a single development. With fire stations a popular candidate for co-location given their need for multiple sites and operational alignment with other civic departments, we pitched a contributed column from Taylor Johnson client BKV Group for Firehouse Magazine’s Station Design supplement. In the resulting article, BKV Group’s Craig Carter and Michael Healy discuss some of the newest co-location models their firm is exploring, as well as important design considerations for any project housing two or more municipal functions. The piece also highlights the Edina Community Health & Safety Center in Edina, Minn., which pairs a fire station with a health department, as a recent BKV Group project exemplifying best design practices for co-location.

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When seasoned real estate writer Barbara Ballinger came to us looking for women who are rising stars in the multifamily industry, we connected her with Iris Olson of Taylor Johnson client RMK Management Corp. Olson, who wears many hats for the firm and its various sister companies, including regional manager of RMK Management, development manager for M&R Development and renovation manager for RMK Restoration, was selected as one of five women profiled in this UNITS Magazine story. In the article, Olson, who is based in Downers Grove, Ill., and has been a key member of the firm for 17 years, shares how she approaches her work as well as valuable advice for women in the industry.

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The emergence of agentic AI is enabling the real estate industry to address some of the toughest challenges, and, in turn, create new proptech categories. New Taylor Johnson client FLOW Intelligence is doing just that with its recent launch of a first-of-its-kind AI decisioning platform purpose-built for multifamily owners and operators. As noted by David Wolf, founder and CEO of FLOW Intelligence, in a REjournals feature, “Operators lose millions every year — not from bad strategy, but from decisions that happen too late. Revenue sabotage occurs when pricing adjustments lag the market, marketing dollars fund channels no one can prove are working or renewal opportunities are missed before anyone flags them. However, data to prevent all of this exists inside their systems; it’s just trapped in tools that were never designed to talk to each other.” FLOW changes that by sitting above a portfolio technology stack, connecting the data dots, providing recommendations and executing on approved actions within a much more condensed timeframe, resulting in meaningful cost savings. For example, FLOW helped one pilot client not only eliminate $17K its first month of engagement in underperforming ILS spend but also identified cost savings across marketing spend and broker commissions, resulting in an estimated annual impact of approximately $1.9M across the client’s portfolio. In addition to the REjournals piece, TJ amplifiied the FLOW launch via Yahoo! Finance and Morningstar, among other outlets. Read more here about what inspired Wolf to create FLOW Intelligence.

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The spring homebuying market is in full swing, with the Chicago area still experiencing strong demand and low housing inventory, driving home prices to new highs. To discuss the local housing scene, Taylor Johnson recently coordinated a segment with client Jeff Benach of Chicago-based Lexington Homes on WGN Radio’s “Noon Business Lunch.” During the live segment, Benach spoke with host John Williams about trends like the gradual reversal of the pandemic-era migration to the suburbs. He also discussed how Chicago compares with other housing markets nationally, as well as why new-construction townhomes are the “hot” housing product right now. 

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It was full speed ahead for Taylor Johnson client Joseph Nicholas Construction (JNC) this month as the firm, a dedicated automotive construction studio within the Nicholas Family of Companies, broke ground on two major Chicago-area dealerships. In partnership with Jack Carter Auto Group, JNC celebrated the start of work on Carter Cadillac of Chicago, located within the former Lincoln Yards development. The dealership will become Cadillac’s third flagship store worldwide, joining locations in Los Angeles and New York City. Earlier in May, JNC broke ground on Barrington Porsche, developed with Murgado Automotive Group in Barrington. The 133,960-square-foot building will not only be the largest Porsche dealership in Illinois but also among the largest in the country. TJ supported JNC in announcing both projects with communications strategy, press releases, media outreach, event support and post-event follow-up. Carter Cadillac of Chicago’s groundbreaking received coverage in Crain’s Chicago Business, Chicago Tribune, F&I Showroom, REBusinessOnline, REjournals, TripleNet, Chicago Business Journal, Urbanize Chicago, BLDUP and Chicago Construction News, while Barrington Porsche was featured in F&I Showroom, Bisnow Chicago, Chicago Business Journal and REjournals.

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Real estate media rely on Taylor Johnson clients to help interpret market activity. So when TJ client Interra Realty released its Q1 Suburban Chicago Multifamily Sales report, we were able to place a story in REjournals that used the data to illustrate larger trends in the local market. Interra’s report found that the number of suburban multifamily transactions in the first quarter was unchanged from a year earlier. However, those deals yielded a 56.9% increase in total sales volume. This suggests investors are increasingly pursuing larger apartment assets, as demonstrated by the year-over-year increase in average deal size from $4.2 million to $6.6 million, as well as a 50% jump in total units traded. 

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In a residential brokerage industry increasingly shaped by consolidation, Taylor Johnson client Baird & Warner recently reinforced its commitment to independence and multigenerational family leadership through two key executive appointments: Lucy Baird as chief stewardship officer and vice chair of the board, and Laura Ellis as chief revenue officer. TJ issued a press release announcing the moves, highlighting the brokerage’s sixth-generation succession planning; integrated real estate model combining brokerage, mortgage and title; and long-term approach to growth as one of the nation’s leading independent, locally owned real estate firms. Resulting coverage to date includes The Real Deal Chicago, Real Estate News, HousingWire, RISMedia and Connect CRE.

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Taylor Johnson continues to make headlines for client Marquette Companies’ acquisition activity. The latest addition to the firm’s portfolio is Forest Pointe, a 236-unit apartment community in Lake Bluff, Ill., in Chicago’s suburban North Shore. Our team shared news of the acquisition, along with the addition of Forest Pointe to Marquette’s property management portfolio, with multiple outlets, resulting in coverage in Bisnow Chicago, Chicago Business Journal, Connect CRE Chicago & Midwest, Heartland Real Estate Business, Hoodline, Multifamily & Affordable Housing Business, REBusinessOnline, The Real Deal Chicago and Yield PRO. Read more here about how Forest Pointe fits into the firm’s value-add strategy.

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Taylor Johnson clients Nicholas & Associates and Wingspan Development Group joined Elk Grove Village officials to celebrate the ribbon-cutting for the initial commercial phase of The VUE, a 10-acre mixed-use development in Elk Grove Village, Ill. The event welcomed four tenants to the development: Tensuke Market and Food Court, 7 Mile Cycles, Jarosch Bakery and Vini’s Pizza. Designed as a modern, pedestrian-friendly destination, The VUE will feature 52,000 square feet of retail space, a 271-unit apartment community, 16 rental townhomes and a multistory clubhouse with a resort-style pool and other resident amenities when complete. TJ attended the event and issued a press release recapping the celebration, which was picked up by Shopping Center Business, Connect CRE Chicago & Midwest, REBusinessOnline and REjournals. 

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After a successful first year, Taylor Johnson is excited to bring back our PR Summer Workshop! Designed for high school students, this free opportunity offers an interactive introduction to the world of communications and brand building through a PR 101 workshop. Held on Wednesday, July 29 from 10 a.m. to 3 p.m. at our office, the session will provide a firsthand look at several areas of public relations, including media relations, social media marketing and event planning. This workshop is a fun and engaging way for students to learn more about PR, whether they have a strong interest in the field or are just beginning to explore potential career opportunities. The event is completely free and lunch will be provided, but spots are limited, so please make sure to RSVP by Wednesday, July 22. If you know someone who might be interested, please share this opportunity with them. We’d love to have them join us! Contact Madeline Hardy with any questions.

RSVP Here

With more entrepreneurs launching businesses alongside friends and family members, Taylor Johnson pitched NerdWallet a story on the importance of formal partnership agreements that clearly define expectations from the start, offering Jamie Trail, a partner at TJ client Ginsberg Jacobs, as an expert source. In the resulting article, Trail discusses how partnership agreements can function like “prenups” for businesses by outlining ownership rights, responsibilities and exit strategies in advance. Framed around the high-profile dispute involving Elon Musk and OpenAI, the article explores how proactive planning can help business partners avoid costly disputes while protecting both the company and the relationship itself. Trail also explains why putting agreements in writing early can save significant time, money and stress down the road.

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With office-to-residential conversions surging nationwide, we connected The Business Journals with Kinjal Patel, president of Taylor Johnson client McHugh Construction, to provide insight into what’s driving the trend and why it’s likely here to stay. According to RentCafe, more than 90,000 apartment units are currently in development through office conversions, with cities like Chicago leading the way. Patel pointed to falling values for underperforming office assets, strong apartment demand and incentive programs like Chicago’s LaSalle Street Reimagined initiative as key factors accelerating conversions. He also noted these redevelopments can reduce construction costs and speed projects to market compared to ground-up development. McHugh is converting a 25-story Art Deco office tower at 65 E. Wacker Place into 252 apartments. Branded as Wacker Place and leased by TJ client Cross Street, it is one of several adaptive reuse projects helping reshape downtown Chicago.

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While stories about luxury features and best-in-class amenities often dominate news coverage related to senior housing design, the majority of the market falls into an income bracket that makes those high-end communities unattainable. So how can senior living developers offer a property that fits the budget of a middle-income resident while still offering features that are appealing — and have it pencil out? Johnny Dagher, senior living director for Taylor Johnson client Baker Barrios Architects, came to us with an idea for a thought leadership piece that tackles exactly that question, which we brought to editors at Seniors Housing Business for a “What’s On My Mind” column. Read how scale as well as smart partnerships can help make senior housing more affordable here. 

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Each year, the Chicagoland Apartment Association presents its coveted Chicagoland Apartment Marketing and Management Excellence (CAMME) Awards during its signature annual event to recognize and celebrate excellence in the multifamily housing industry. At the recent 2026 program, Taylor Johnson client RMK Management Corp. received five CAMME Awards in four categories across multiple properties in the city and suburbs. RMK was recognized in the following categories: maintenance professional, low-rise/garden; maintenance team, low-rise/garden; renovation, on-site team; and property social media program. We shared news of RMK’s accolades, securing coverage in outlets including Connect CRE Chicago & Midwest, MultifamilyBiz and REjournals. 

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Today’s kitchen islands come in any number of shapes, sizes and styles, meaning Homes & Gardens Magazine had a plethora of topics to cover in its recent guide to this popular feature that’s equal parts design showpiece and functional workhorse. We connected the editor with Bob Zuber, partner with Taylor Johnson client Morgante Wilson Architects, as one of several expert sources providing insights on all facets of island design, from materials and finishes to placement of appliances, sinks and electrical outlets. In the final piece, Zuber emphasized the appeal of conversation-friendly seating configurations. “One of our favorite design solutions is to place island seating so people aren’t sitting in a row, but rather facing each other, where they can maintain eye contact while chatting,” he said.

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Chicago’s Medinah Temple has played many roles over the past century — an amphitheater for the Shriners, the nation’s first Bloomingdale’s Home Store and currently the temporary home to Bally’s Chicago casino. The building’s owner, Taylor Johnson client Friedman Properties, has a bold strategy for the building’s next chapter, and TJ recently helped the firm publicize its approach, starting with an exclusive in Crain’s Chicago Business. As the resulting story explains, Friedman and international brokerage firm Savills are working to secure a new-to-market global operator to take up residency in the historic structure. The 132,600-square-foot Moorish Revival building features unique architectural elements, an airy multilevel interior and access to Mag Mile and River North foot traffic that, together, make it a compelling flagship opportunity for retail and experiential users. Chicago Business Journal, Connect CRE Chicago & Midwest, Hoodline, Newcity, The Real Deal Chicago, REjournals and Yahoo! Finance also covered the news.

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When Multifamily & Affordable Housing Business tapped Taylor Johnson to help line up contributors for its monthly market spotlight series, we knew Wingspan Development Group and its Vice President of Development Jason Macklin would bring a strong point of view to the rapid growth story of Tampa, Fla. As the market continues to evolve, Wingspan Development Group is growing alongside it with projects like NICHE, a recently sold six-story, 251-unit rental building less than a half-mile from downtown Tampa. In the feature, Macklin also explores how demand is reshaping the city’s surrounding submarkets such as nearby Riverview, where Wingspan recently developed The Whitt, a 211-unit apartment community.

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When a HousingWire writer covering new home sales data from the U.S. Census Bureau needed commentary on the state of the market, we knew Jennifer Cowan, managing director of Taylor Johnson client Crown Community Development, could offer a valuable perspective. With oversight over Crown’s many master-planned communities across the country, such as such as The Grove in Sugar Grove, Ill., which broke ground last year, Cowan shared that new home sales and demand held up well or even improved in March compared to a year ago, noting that higher-income and established buyers have proven far more resilient to economic pressures than their entry-level counterparts. Read the full article here for more on the latest new home sales data. 

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When seasoned real estate writer Barbara Ballinger reached out to Taylor Johnson for our clients’ insights on the hottest multifamily real estate trends for 2026, we connected her with a wide array of experts. In the resulting UNITS Magazine story, leaders from Baker Barrios Architects, Marquette Management, Mary Cook Associates and RMK Management Corp. offered up their top trends, including spaces and features that promote quiet wellness; programming and amenities to enhance community connections; the adoption of AI and proptech for more efficient operations; opportunities for more in-unit personalization; and baths designed to pamper residents.  

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There’s often more to an event than what meets the eye. Whether it’s a large corporate gathering, groundbreaking or ribbon-cutting, each occasion involves a layered planning process. Recently, Taylor Johnson client Bradford Allen enlisted our services for an upcoming grand opening. First up was selecting a caterer and attending a tasting with the client to confirm menu selections and discuss the overall guest experience. Next was leading a final site walkthrough with vendors to review logistics so every touchpoint is intentional and well executed. These steps, along with ongoing communication and collaboration, are essential to ensuring nothing is left to chance on event day. Stay tuned for a future TJ TALK in which we’ll reveal the property at the center of this grand opening! 

Planning an event soon? Please contact Emily Johnson to discuss how Taylor Johnson can support your efforts.

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Taking a page from Scouting America’s “Be Prepared” motto, weeks ahead of the April 27 groundbreaking for the Southbridge mixed-income development in Chicago’s South Loop, Taylor Johnson teed up a press release for client McHugh Construction so it was ready to drive post-ceremony coverage. Southbridge 1C, a 12-story, 80-unit building offering market-rate and affordable housing steps from the CTA Green Line, marks the latest phase in the redevelopment of the former Harold Ickes Homes at 2305 S. State St. McHugh and joint venture partner Powers & Sons Construction, along with The Community Builders, Mayor Brandon Johnson, Third Ward Ald. Pat Dowell and other officials, celebrated the start of construction on the transit-oriented project. In less than a week, the announcement has generated coverage in Bisnow Chicago, Chicago YIMBY, Connect CRE Chicago & Midwest, Multi-Housing News, REBusinessOnline, REjournals, Urbanize Chicago and Yield PRO.

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A strong public relations program doesn’t just focus on sharing news. Facilitating thought leadership opportunities for our clients is another way the Taylor Johnson team elevates their visibility and reputation. One example is this recent Nashville market profile in Multifamily and Affordable Housing Business for TJ client Baker Barrios Architects and its Nashville Director, Mike Frohnappel. As a commercial architecture firm active in the Nashville region, Baker Barrios has a broad view of the activity in the multifamily sector and beyond, and Frohnappel delved into what is spurring demand for new residential, hospitality, healthcare and industrial development in this area.

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To help educate the multifamily workforce about what a career in the field could look like, Multi-Housing News recently tackled the subject as part of its MHN Executive Council, a regular column featuring insights from industry leaders. In the resulting story, Taylor Johnson clients Interra Realty and RMK Management Corp. provide valuable perspectives on the topic. Interra’s Harrison Pinkus speaks about the time those new to multifamily brokerage typically need to spend nurturing and establishing relationships to build a network that will lead to transactions, while RMK’s Diana Pittro shares that a key misconception she sees in those new to property management is the speed at which they can progress to upper management roles. The article also includes insights on hospitality-to-multifamily talent migration from Josh Kassing of TJ client Mary Cook Associates. 

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Data centers are one of the fastest-growing opportunities in commercial real estate today. Fueled by the rapid acceleration of cloud computing, AI and digital transformation, hyperscalers and enterprise users are racing to secure capacity faster than the market can deliver it. Taylor Johnson client CRG, already uniquely positioned to meet that demand through Clayco’s vertically integrated design-build capabilities and TJ client LJC’s engineering expertise, strengthened that position with the appointment of data center veteran Rohit Kinra as senior vice president and partner. With over two decades of experience, Kinra brings the operator relationships and technical fluency that large-scale data center development demands. We secured coverage of the appointment in outlets including REjournals, Bisnow Chicago, CoStar, Connect CRE Chicago & Midwest and CRE Market Beat. 

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Housing affordability is a challenge across the country, with healthcare professionals among the most affected. Access to rental and for-sale housing near healthcare facilities is often limited or out of reach, making it harder for providers to recruit and retain staff. Taylor Johnson clients Evergreen Real Estate Group, Habitat, Lendlease and Marquette Companies are among the developers helping to fill this void with newly constructed and renovated multifamily communities in Chicago and Denver. Our team pitched a roundup of these housing solutions to Forbes.com, which highlighted how their location, income restrictions and special financing options for physicians burdened with student loan debt are making it easier for healthcare workers to live near urban medical facilities.

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Converting outdated office buildings into modern residential or hospitality spaces requires a multifaceted approach, from layering capital stacks to navigating building constraints to designing for natural light across deep floor plates. For a cover story exploring these complexities, Taylor Johnson connected the editor of Heartland Real Estate Business with architecture clients BKV Group and LJC Design & Engineering, as well as general contractor McHugh Construction. Projects highlighted include BKV’s completed conversion of Landmark Tower in St. Paul, Minn., into 187 residences; LJC’s ongoing transformation of 208 S. LaSalle St. in Chicago into 167 apartments and 74 hotel rooms; and McHugh’s work on Wacker Place, also in Chicago, where former office space is being converted into 252 apartments that will be leased by TJ client Cross Street. As cities look to reduce office inventory and address housing shortages, these teams are helping move adaptive reuse projects forward from concept to completion.

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Today wraps up National Residential Property Management Careers Week, a celebration of the dedicated professionals working in residential property management. Sponsored by the National Apartment Association (NAA), the event highlights not only those working in the industry, but also career opportunities for the future. With several property management firms on our Taylor Johnson client roster, we saw this week as an opportunity to showcase the expertise of their team members. We suggested a feature profiling Chicago-area PMs to REjournals, resulting in this article, in which property managers from TJ clients RMK Management Corp.; Draper and Kramer, Incorporated; and Marquette Management shared their experience, from how they got their start in the industry to what they love most about their jobs.

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Post-pandemic, the office sector faced a crisis of high vacancies and distressed loans, threatening cities with “zombie buildings” and dwindling tax revenues. But instead of succumbing to this worst-case scenario, developers stepped in to pivot the market, leveraging lower costs to add high-end amenities or convert aging offices into luxury residential units, effectively diffusing a potential “debt bomb.” We pitched a story on this new normal to the Chicago Tribune, resulting in a front-page article featuring Taylor Johnson clients Steven “Sonny” Ginsberg of Ginsberg Jacobs and Andy DeMoss of Bradford Allen. The story also highlighted Ginsberg client Mavrek’s Wacker Place office-to-residential conversion — which is being performed by TJ client McHugh Construction and will be managed by TJ client Cross Street — as an example of a successful urban transformation. Read the story here.

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This year marks the 25th anniversary of the Marshall Bennett Institute of Real Estate (MBIRE) Annual Real Estate Gala. Headlining this milestone celebration will be Robert “Bob” Wislow of Parkside Realty, who will be honored as the 2026 Lifetime Achievement Award recipient during the evening’s festivities. Taking place Thursday, October 22, at 167 N. Green St., in the heart of Chicago’s Fulton Market neighborhood, the evening will bring together industry leaders and the next generation of innovators for a dynamic night of connection and recognition. The Taylor Johnson events team looks forward to supporting client MBIRE in making this premier event come to life to celebrate one of the nation’s most diverse graduate real estate programs.

Individual tickets will be available beginning July 6, and sponsorship opportunities are available now. If you’re considering a real estate event of your own, contact Emily Johnson to learn more about Taylor Johnson’s event planning services.

While each Earth Day brings a wave of corporate pledges, today’s audiences are paying closer attention to what’s tangible, placing a premium on environments that genuinely support wellness through access to nature, light and open space. Taylor Johnson has helped many clients shape credible messaging around sustainability and occupant health. Lendlease integrates wellness into the built environment through publicly available parks at many of its developments; the most recent example is Habitat, a mixed-use property in Los Angeles, where an acre of open space is organized into four zones that support gathering and relaxation while seamlessly linking to adjacent transit and bike infrastructure. Optima, Inc. brings a similar focus to wellness through its signature vertical landscaping system of cascading exterior planters, recently adapted for the Midwest at Optima Verdana in Wilmette, Ill., where carefully selected, climate-resilient plantings deliver year-round greenery while enhancing privacy, air quality, noise reduction and solar shading.

Real estate joint ventures bring together complementary expertise while creating unique communication opportunities — especially when Taylor Johnson represents both JV parties. When developer Habitat announced its partnership with homebuilder M/I Homes of Chicago to develop a for-sale townhome community at the former Solo Cup manufacturing site in Highland Park, Ill., we collaborated with the two TJ clients to deliver an impactful announcement. Our messaging highlighted how Habitat, which had been working closely with the city of Highland Park to redevelop the 28-acre site since October 2024, selected M/I Homes based on its proven track record delivering high-quality suburban housing. Known as The Bowery of Highland Park, the new community is the area’s largest development in decades and will include 227 residences, a clubhouse, dog park, publicly accessible play lot and open space with walking trails. TJ’s coordinated outreach secured coverage in The Real Deal Chicago, Bisnow Chicago, Chicago Business Journal, Crain’s Chicago Business, Yield PRO, The Record North Shore, REjournals, Connect CRE Chicago & Midwest and Homes.com. 

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Investors have long liked in- or near-airport hotels for their consistent demand and economic resilience. Although these accommodations typically have been utilitarian — a commodity for business and leisure travelers — a new breed of airport lifestyle hotel is emerging. To stand out, they feature high-end design and art, destination dining with locally sourced ingredients, upscale pet amenities, and more. Case in point: Taylor Johnson client Bradford Allen’s new Hyatt Centric Chicago O’Hare, which debuted last year after a $30 million renovation, including the addition of gourmet restaurant CIMA. We pitched the trend to WGN Radio, resulting in an interview with Aghfar Arun, the firm’s executive director, hospitality.

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Offices continue to evolve their wellness initiatives, with a growing focus on movement-based design that shapes how employees move through and experience the workplace. Taylor Johnson pitched client Lendlease to Propmodo for a deeper look at this strategy in the context of Habitat, the firm’s new mixed-use development in Los Angeles. The resulting story explores the ways in which Habitat encourages movement, including through the use of deliberately differentiated environments at various levels of the 256,000-square-foot office building. Private terraces invite employees to step outside and engage with nature, while end-of-trip facilities accommodate bike commuters arriving via the adjacent Expo Bike Path. An architectural staircase in the lobby serves as an alternative to elevators, and tenants have the ability to add an optional staircase to the building exterior to allow for active, open-air movement between floors.

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When Taylor Johnson client Marshall Bennett Institute of Real Estate (MBIRE) at Roosevelt University set out to launch a social media enrollment campaign, TJ was eager to jump in with support. The LinkedIn series, “Underwrite Your Future in CRE,” features real voices of students, professors, alumni and employers sharing how MBIRE’s Master of Science in Real Estate (MSRE) degree translates into real-world impact. TJ is helping MBIRE tell its story through a range of assets, including video, graphics, animations, slideshows and copy. You can view the first three campaign posts by visiting the MBIRE LinkedIn page and then follow along to see the rest of the series, especially if you or someone you know is considering an MSRE.

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Years after grappling with pandemic-era disruptions, the multifamily industry is prioritizing flexibility as a core design and operational strategy, emphasizing proactive planning over reactive adaptation. Due to shifting resident expectations across demographics and evolving live-work patterns, communities must be prepared to adapt over time to remain competitive and cost-efficient. For a recent UNITS Magazine feature on multifamily flexibility, Taylor Johnson was able to offer expert insights to writer Barbara Ballinger from multiple clients. In the resulting story, Draper and Kramer, Habitat, RMK Management Corp. and Mary Cook Associates highlighted the value of implementing research-driven, adaptable design and creating flexible, multiuse spaces to meet evolving resident needs.

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With the addition of Maria Milutinovic as its new commercial underwriting counsel, Taylor Johnson client Proper Title is continuing to expand its national commercial platform. TJ shared news of the strategic hire with media, securing coverage in REjournals, ALTA, The Title Report and Connect CRE Chicago & Midwest, reinforcing the firm’s growing presence in both local and multi-state transactions. The hire comes as the firm’s commercial closings rose 38% year over year, highlighting strong momentum for its national commercial services division.

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