Social media can be a great PR tool to showcase the people who make up an organization and connect with audiences in a more meaningful and engaging manner. That’s exactly what Taylor Johnson helped client the Marshall Bennett Institute of Real Estate (MBIRE) at Roosevelt University do through a social media campaign focused on enrollment for its Master of Science in Real Estate (MSRE) degree program. Assuming the roles of writer, director and producer for the “Underwrite Your Future in CRE” campaign, Team TJ worked alongside MBIRE students, professors and alumni to capture their insights on why an MSRE degree is a launchpad to success. The campaign debuted in the spring with new episodes dropping every few weeks to give prospective students an authentic look at the program from the people who know it best through a mix of interview-style videos, presentations, graphics and more. Follow MBIRE on LinkedIn and Instagram to see earlier campaign posts and catch upcoming episodes as the campaign comes to a close with the start of new school year. Click here for information in enrolling at MBIRE.
If you’re interested in learning more about Taylor Johnson’s social media services, contact Emily Johnson at ejohnson@taylorjohnson.com.
