As a leader in the homebuilding industry for more than four decades, Jeff Benach, principal of Taylor Johnson client Lexington Homes, was the obvious choice to offer Agent Publishing when the media outlet asked TJ for an expert source to pen its next Top Coach column on how agents can best work with homebuilders. In the resulting bylined article, Benach shares insights on what agents should know about working with a builder or developer; how to build and maximize the builder-agent relationship; and just how critical agents are to new-home sales, as around 60% of Lexington’s sales at its current townhome communities come through brokers. The article ran in Chicago Agent Magazine, as well as seven other regional editions of the magazine, including Atlanta, Boston, Dallas/Fort Worth, Denver, Houston, Phoenix, Seattle and South Florida.
