As the fourth quarter approaches, Team TJ is always prepared to offer insights from clients on what’s ahead in the new year. When Multi-Housing News reached out for a story on marketing priorities, we knew Taylor Johnson client Marquette Companies could offer perspective from across its 14,000-plus-unit portfolio. In the article, Matthew Mehon, director of marketing for Marquette, emphasized that, among other things, strengthening training and technology for on-site teams will be essential in the year ahead, and he shared his formula for success: Double down on what works, cut what doesn’t and scale only after value is proven.
