Multifamily operators agree AI has become commonplace in leasing and property management, and knowing where the technology truly adds value is critical to maintaining the personal connection that is so important in the resident experience. When Multi-Housing News podcast host Denile Doyle reached out seeking a guest to discuss what’s working and what’s not in terms of AI and property management, Taylor Johnson suggested client Jim Cunningham, president of Marquette Management, to explore the topic. In the December episode of the “Management Diaries” podcast, he unpacks what thoughtful adoption really looks like and explains how AI is adding value across Marquette’s portfolio, as well as where its limitations are and why there is such a thing as too much tech.
