In response to news of ongoing consolidation in residential brokerage, Taylor Johnson has been positioning client Baird & Warner to provide the counterpoint to the trend, emphasizing its independence and strength in the greater Chicago area. When the latest news about the planned acquisition of Anywhere Real Estate by Compass appeared last week, we connected Baird & Warner’s fifth-generation leader Steve Baird with The Real Deal Chicago as the voice of local ownership. In the resulting story, Baird emphasized how his firm’s legacy, deep regional roots and financial discipline make it a strong alternative for agents and clients seeking stability, integrity and transparency in a shifting marketplace. The story was a strong piece of positive PR for Baird & Warner, highlighting the firm as a trusted, enduring voice in an evolving industry increasingly dominated by Wall Street-backed deals.
