How 2025’s Key Housing Market Trends Are Shaping Where (And What) Builders Deliver

Demand for new homes is surging in markets like Chicago, while cooling in others as regional differences shape the 2025 housing landscape. To help buyers and industry professionals navigate these shifting dynamics, we pitched insights from Jennifer Cowan, managing director of national developer and Taylor Johnson client Crown Community Development in an exclusive interview with NewHomeSource.com. In the resulting feature, Cowan highlights four key factors – migration trends, land availability, regulatory challenges and construction costs – influencing new home supply in 2025. Her perspective details why competition is intensifying in markets like Chicago and Texas, and how regulatory differences shape opportunities for buyers across the country.

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