Shifting demographics driven by delayed household formation, a rise in aging renters, and greater lifestyle mobility are transforming who rents and why in today’s multifamily market. When Multifamily Executive sought expert insights on these trends, Taylor Johnson connected the writer with multiple clients, yielding two feature stories on resident demographics: Redefining the Renter Class and Who’s Really Living in Multifamily Now? In the resulting coverage, Mary Cook, president of Mary Cook Associates, emphasized that understanding today’s renter requires looking far beyond age or income, and instead calls for a deep dive on major local employers, migration patterns and activity in nearby community destinations. Meanwhile, Habitat’s Jessica Perri noted renting is no longer primarily a temporary phase before homeownership, with more residents choosing to rent long term. Optima, Inc. president David Hovey added that renters by choice increasingly value community as much as convenience and gravitate toward elevated amenities and programming that foster social connection
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