When Taylor Johnson client Optima, Inc. was ready to launch condominium sales for Optima Lumina, its highly anticipated luxury community in downtown Wilmette, Ill., the TJ team knew it would make a splash. Offering 133 residences priced from the $595,000s for one-bedroom homes to more than $4.59 million for four-bedroom residences, the striking terracotta-clad project is pushing the envelope for design, amenities, customization and pricing in the North Shore condominium market. To kick off the sales announcement, Taylor Johnson secured an exclusive with Crain’s Chicago Business that included early access to Optima Lumina’s sales gallery and an interview with Optima President David Hovey Jr., AIA. The resulting story generated 21 sales appointments in less than 24 hours, demonstrating the power of strategic PR. In addition to the Crain’s exclusive, coverage of Optima Lumina’s sales launch also appeared in The Real Deal Chicago, Homes.com News, Urbanize Chicago, The Record North Shore, Patch Wilmette, North Shore Weekly and REjournals.
