Taylor Johnson client Habitat recently marked a major milestone in the redevelopment of Marine Drive Apartments in Buffalo, N.Y. – the start of vertical construction on Phase I of the $600 million transformation of the aging public housing complex into approximately 730 modern, affordable homes. The under-construction first phase will deliver 254 affordable apartments, with Habitat’s resident-focused “build first” approach ensuring no displacement during construction. TJ coordinated PR efforts with Habitat, local project stakeholders and New York Gov. Kathy Hochul to announce the milestone through a press release targeting real estate trades. The announcement generated coverage in New York Real Estate Journal, Yield PRO, Multifamily & Affordable Housing Business, Commercial Construction & Renovation and MultifamilyBiz, highlighting Habitat’s role leading the largest affordable housing redevelopment in Buffalo’s history.