What started as a new idea last year has quickly become a favorite tradition. Last week, Taylor Johnson welcomed a new cohort of high school and college students for our “Behind the Buzz: A Day at Taylor Johnson” workshop, giving the next generation of communicators an inside look at the fast-paced world of public relations. Hearing presentations from Team TJ about public relations, event management and social media, students discovered that successful careers within these industries aren’t tied to a single major, but can be built from a variety of areas of study and transferable skill sets. Students also got to step into the role of a PR professional to explore how it all comes together, and as a group, put their new knowledge into action by collaborating on and pitching their own creative campaign — and boy did they bring fresh ideas, thoughtful questions and plenty of enthusiasm to the table. It was inspiring to see so much curiosity and creativity in one room, and we’re proud to continue helping the next generation envision where a career in PR can take them.
