Marketing departments at multifamily firms do more than just attract new residents — they foster a public image that can be key in attracting talent. Multi-Housing News dove into this topic for its August issue, highlighting how property marketing can also bolster hiring efforts. We connected reporter Robyn Friedman with James Love, vice president of marketing and brand with Taylor Johnson client Draper and Kramer, Incorporated, who noted a company’s reputation with residents often influences its reputation with prospective employees. “Communities with strong resident satisfaction scores, positive online reviews and engaged social media audiences demonstrate that teams are delivering great experiences every day. Those outcomes become powerful proof points that reinforce recruitment messaging,” he said.
